TrueOptics.AI standardizes expert lens consultation across every store, every shift, every customer — helping floor staff confidently recommend the right premium lens, every time.
Optical retail is a hybrid product — medical device, precision instrument, and fashion accessory. Floor staff are not trained to consult across all three. The result is industry-wide revenue leakage that compounds every shift.
Staff hired for general retail experience cannot consult on a medical device. Most premium-lens conversations never happen — customers default to safe, low-margin SKUs.
Dozens of active SKUs across multiple manufacturer catalogs with overlapping tiers, indices, coatings, and upgrades. Decision paralysis on the floor — reps default to whichever lens they remember best.
Salespeople project their own income onto customers. A premium progressive feels prohibitive to the rep — so they pitch the safe entry-level option and lose the upgrade entirely.
Wrong fitting heights, wrong lens material for the chosen frame, wrong index. Every remake erodes margin and — worse — customer trust.
Our recommendation engine pairs four hard prescription filters with ten conversational lifestyle questions, scoring against the connected manufacturer catalogs to surface the top three lenses — with reasoning the customer can see and the rep can pitch.
Age, prescription, lens category, budget — plus 10 conversational lifestyle questions answered in under 3 minutes at the consultation desk.
Hard filters narrow the catalog to a candidate shortlist. RAG retrieval over the harmonized spec corpus + a single LLM call ranks the top 3.
Plain-English tech definitions, hero clinical stats with citations, and clickable upgrade configurators — the card itself is the pitch script.
An AI-powered consultation that transforms 14 inputs into 3 ranked, clinically-cited lens recommendations — designed so customers reach a confident decision in 15–30 seconds and reps can use the card as a literal pitch script.
Each lens product gets an 8-phase auto-generated learning module — culminating in a 12-question knowledge quiz and a 90-second AI-graded sales pitch. Reps progress through Product → Category → Brand → Master certification tiers.
From customer-facing recommendations to multi-store intelligence — built on a harmonized content layer compatible with leading international lens manufacturer catalogs.
Top 3 lens picks generated in seconds at the consultation desk — fast enough to keep the conversation flowing.
10 conversational questions for Single Vision + 10 for Progressive — each mapped directly to product technologies.
Digitized prescriptions auto-fill direct inputs and prevent Rx-incompatible recommendations — meaningfully reducing remakes.
3-second hooks, 60-second pitches, and pre-written objection responses for every lens in the catalog.
Reps record a 90-second pitch; an AI evaluates it against a 9-dimension rubric using the lens spec as ground truth.
Single dashboard: revenue, conversion rate, average ticket, certification rate, inventory flags, appointments — real-time across stores.
Past purchases, Rx history, lifestyle answers persist across visits. Any rep at any store sees the full history instantly.
Engine recommends the 3 best lenses for any frame in inventory based on style, corridor width, and Rx — turns a frame purchase into a bundled sale.
Benchmark conversion, ticket size, and pitch effectiveness across stores. Find your best practices and replicate them everywhere.
Every plan includes the recommendation engine, the harmonized lens-catalog content layer, prompt caching for cost discipline, and ongoing content updates as new lenses ship. Talk to us — we'll right-size a plan for your store or chain.
Generic LLM wrappers will hallucinate on Rx ranges and clinical claims. Single-brand training decays in weeks. We are the only platform built on an audited, harmonized, manufacturer-neutral content substrate that works across leading international lens manufacturer catalogs.
A harmonized library of product specs and enriched proprietary lens technologies — each carrying a Simple Definition + Real-Life Example written for the customer's ear. Rebuilding this is months of expert content work.
Every recommendation generates a labeled (input, output, customer-choice) tuple. Over time the engine learns regional preferences, pitch effectiveness, and churn signals — none of which a new entrant has.
Once reps carry TrueOptics certifications, owners hiring them prefer TrueOptics-equipped stores. Each layer compounds — the moat becomes structural over time.
We'll demo the recommendation engine on a real customer profile, walk you through the Sales Learning Module for a lens you carry, and show you the Owner Command Center configured to your store's metrics.
We'll get back within one business day to schedule a time that works for you.
Your demo request has been received. Our team will reach out within one business day to schedule.